The Sick kids

Brief
Croydon-based all-female rap group, The Sick Kids, ventured into the commercial fashion realm with their debut clothing collection featuring ‘The Horror Kids’, ‘Ghost Kids’ and the now infamous ‘Stabby Kids’ T-shirt line. Having outgrown their Paypal shop on Myspace they wanted an on-brand website to showcase their ranges as well as provide them with a place to share news and views from their world.

Big Eye Deers approach
We developed a custom store skin and homepage design which features a Flash-driven product showcase (spotlighting the latest clothing and accessories) while marrying the distinctive style of The Sick Kids with a best of breed e-commerce powerhouse.
Mixing hip-hop street wear with pop and punk, new and old, the Sick Kids store line-up ranges from hoodies and sweatpants to cushions and ‘Sick Bags’. Not only did they have a massive input on the store design and layout, each of the clothing items were modelled and photographed by the Sick Kids themselves.

• Self-managed, cost cutting business model
• Flash-driven product showcase for promoting products
• Strong branding combined with best practice e-commerce item display, checkout process and searchable catalogue
• PayPal >  Integrated Credit Card Processing at the push of a button
• Engaging and interactive user experience

Results
The end result is an online store that accurately reflects the creativity at the heart of the trio – it’s a music and fashion mash-up that the girls and their management are delighted with!

"We’re absolutely over the moon with the work Big Eye Deers carried out. Impressive doesn’t even begin to cover it – the site perfectly narrates what The Sick Kids are all about – music, fashion, with a little bit of mischief! It raises their game immensely and further establishes them as one of the new creative forces in the industry"

Tony Arthy, Director, Worn-Out.